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IEDC | Courses in the West

IEDC Course Overview

Colorado has partnered with Arizona and New Mexico to bring three IEDC courses to the region including the CEcD Exam. For those of you striving to become a Certified Economic Developer (CEcD), this partnership will ensure your access to classes closer to home and at a discount. You must us the partners codes for the state in which you take the class (codes listed below). This will give you the lowest price possible up to the final registration date.

See below for more information about this years courses in Denver, Albuquerque, & Phoenix.

Denver, CO | Course Overview

Economic Development Marketing and Attraction

This hands-on course will review the fundamentals of developing and implementing a high-impact marketing and attraction plan. Businesses looking to locate or expand need accurate, up-to-date, and credible information and communities need rock-solid marketing techniques to reach the needs of the business community. Course participants will be able to learn how to craft their community’s message by learning about online marketing fundamentals, website design, and current trends in foreign direct investment. Participants will also explore various mediums of communication, including how to best utilize social media and other technologies as economic development marketing tools. Case studies and will highlight the dos and don’ts of economic development marketing and attraction.


When: August 13-14, 2020 | Online

Due to COVID-19, IEDC has made the decision to shift the Economic Development Marketing and Attraction training course happening August 13-14, from an in-person course format into an online course format. This course will offer an interactive experience for both instructors and attendees that allows everyone to engage with one another similarly to how they would in a classroom setting. A revised agenda will be forthcoming, and regularly scheduled breaks will occur throughout the day (in between sessions and lunch).

Pricing will increase after July 2, 2020

IEDC Member: $505
IEDC Non-Member: $660
Full-time Student: $110

Use course code when registering: CO20

To register please follow the link below:

Register Now

  • Identifying target audiences using data-driven techniques
  • Developing a community marketing plan and brand
  • Garnering internal and external support for the marketing campaign
  • Engaging social media and website design to target new markets
  • Making the most of your foreign direct investment efforts
  • Benchmarking, evaluating, and monitoring the marketing plan

CLICK HERE to see the course agenda


Room Rate: $185, cut off date for reservation is July 13, 2020

CERTIFIED ECONOMIC DEVELOPER PROGRAMThe standard of excellence for the profession

You have the experience, skills, and knowledge of a great economic developer. Now get recognized for your achievements through the Certified Economic Developer (CEcD) program.

IEDC’s Certified Economic Developers (CEcDs) are acknowledged around the world as having achieved the pinnacle of excellence in the economic development field.

The Certified Economic Developers (CEcD) is the leading industry designation. The CEcD program gives you the opportunity to develop core competencies across the breadth of topics necessary to be a well-rounded and successful economic developer. And there is simply no substitute for CEcD certification when competing for top jobs in the field.

Why It Matters to Hire a Certified Economic Developer
For employers, learn more about the value of having a Certified Economic Developer on staff: “Why It Matters to Hire a CEcD” (PDF article from IEDC’s Economic Development Now newsletter).

Requirements to become certified

Need an updated manual? Send your manual to:

734 15th Street NW, Suite 900, Washington, DC 20005

Attn: Emily Bell. She’ll send you the new version free of charge.

Albuquerque, NM | Course Overview

Workforce Development Strategies

Skilled workers are the backbone of a productive and efficient economy. This versatile course explains the strong relationship between economic and workforce development through case studies, practical examples, and current research. Course participants will learn what programs currently leverage federal, state, and local financial resources to support workforce development. Learn about what collaborative programs will help upgrade the skills of your community’s existing workforce. Other topics of discussion will include talent attraction, K-12 development and integration, occupational analysis, target industry clusters, and more.

Where: Hyatt Regency Albuquerque | 330 Tijeras NW, Albuquerque, NM 87102
May 7-8, 2020

Pricing will increase after March 27, 2020

IEDC Member: $505
IEDC Non-Member: $660
Full-time Student: $110

Use course code when registering: NM20

To register please follow the link below:

Register Now

  • Reviewing the core components of the workforce development system
  • Availability of funding sources at the local, state and federal levels
  • Accessing Department of Labor grants and initiatives (e.g., WIRED)
  • Understanding occupational data analysis and career pathways
  • Assessing qualifications, skills and abilities of current workforce
  • Recruitment and retention of a skilled labor force
  • The role of higher education in workforce and economic development
  • New alliances, new models and best practices in regional & local initiatives

CLICK HERE to see the course agenda


Room Rate: $149, cut off date for reservation is April 26, 2020

Phoenix, AZ | Course Overview

Business Retention & Expansion

This interactive course presents the core components of a BRE program and why the concerns of local businesses need to be actively addressed. By building an understanding of business visitation techniques and survey methods, practitioners will be able to clearly gauge their community’s business climate. Learn the “red flags” that may indicate a company is looking to move elsewhere and learn how to structure an effective technical assistance program to respond to business concerns. This course helps participants understand how a BRE program relates to attraction, workforce development, small business finance, technology transfer and many other economic development activities.

Where: Hilton Garden Inn Phoenix Airport | 3422 E. Elwood St, Phoenix, AZ 85040
November 5-6, 2020

Pricing will increase after September 25, 2020

IEDC Member: $505
IEDC Non-Member: $660
Full-time Student: $110

Use course code when registering: AAED20

To register please follow the link below:

Register Now

  • Establishing, maintaining and upgrading a BRE program
  • Creating effective models for business visitations and surveys
  • Customer-Relationship Management (CRM) techniques
  • Marketing a BRE program
  • Establishing an early warning system
  • Cluster and industry focused BRE programs
  • Tracking and analyzing customer feedback and response
  • Quantitative and qualitative economic development metrics

CLICK HERE to see the course agenda


Room Rate: $149, cut off date for reservation is October 14, 2020


IEDC continues to monitor the rapidly changing situation related to the spread of COVID-19. We understand that concerns for health, safety, and the impact on meeting attendance, among other issues, are affecting our members.

Absent federal travel restrictions and/or local, state, or regional decisions to close venues, IEDC has not canceled any of its meetings. At these events, we commit to maintaining all appropriate sanitary, health, and safety measures and encourage attendees to follow guidelines recommended by the Centers for Disease Control and Prevention and the World Health Organization. If there are any changes to event schedules, we will provide information to registrants about virtual options that may be available and/or other specific details.

Our satisfaction guarantees and our refund, substitution, cancellation, and postponement policies remain in place for your benefit. Please refer to specific program pages on our event calendar for details or contact us at to be connected to appropriate staff to address your concerns.