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Economic Development Week

Colorado’s Economic Development Ecosystem & Partners

National Economic Development Week, #EDW2021, was created by the International Economic Development Council in 2016 in order to increase awareness of local programs and services that create jobs, advance career development opportunities and increase quality of life among our communities.

The Economic Development Council of Colorado (EDCC) and Downtown Colorado, Inc. (DCI) are teaming up in 2021, to bring a week-long celebration of Colorado’s Economic Development Ecosystem and it’s partners.

Colorado is a diverse state, however, in every region and community we find that change is inevitable. Colorado communities continuously adapt and establish new tools and approaches to manage this change. Global events in recent years have created the space to consider adaptations to traditional approaches to economic development.

Don’t forget to use the Social Media Tags & Hashtags

#EDW2021 | @EDCofCO @downtowncolo | @iedctweets

Don’t have a Social Media presence? No Problem! Send us your story and we will push it out on your behalf. Submissions due by May 1 to kim.woodworth@edcconline.org

Schedule

EDCC assembled a schedule of social media posts and daily educational opportunities for the week. We asked all Economic Development stakeholders to incorporate #EDW2021 in all tweets and tag @EDCofCO, @downtowncolo & @iedctweets throughout the week so that we could tag you and follow back.

Monday 5.3.21

DAY 1: Colorado Campaign Kick-off – “Advocacy & Team Building”

  • Community Celebration Social Media Campaign: Celebrate your economic development support team or collaborations within your community. #COEconomicVitality
  • Webinar: “Understanding Economic Development Players in Colorado”
    10 – 11 a.m. | Registeration to link to come

Tuesday 5.4.21

DAY 2: “Share the Vision”

  • Community Celebration Social Media Campaign: Share your community’s resolution in support of a healthy, resilient, and vital economy. Proclamations, Partner Commitments
  • Webinar: “Reshaping the definition of economic development”
    10 – 11 a.m. | Registeration to link to come

Wednesday 5.5.21

DAY 3: “Cultivating a Vibrant Economy”

  • Community Celebration Social Media Campaign: Share the asset that started your economic development program and how has it changed over the years?
  • Webinar: “Colorado’s Economic Development Legacy”
    10 – 11 a.m. | Registeration to link to come

Thursday 5.6.21

DAY 4: “Growning Local”

  • Community Celebration Social Media Campaign: Celebrate the anchor institutions that support your workforce, StartUp Community, and innovation.
  • Webinar: “Community & Entreprenurial Ecosystems”
    10 – 11 a.m. | Registeration to link to come

Friday 5.7.21

DAY 5: “Measuring Success”

  • Community Celebration Social Media Campaign: Celebrate your benchmarks and milestones for your organization’s economic development success
  • Webinar: “Measuring Impacts”
    10 – 11 a.m. | Registeration to link to come

Goal

Colorado is a diverse state, however, in every region and community we find that change is inevitable. Colorado communities continuously adapt and establish new tools and approaches to manage this change. Global events in recent years have created the space to consider adaptations to traditional approaches to economic development.

Contest

Highlight the response teams, programs and initiatives that you are working on to keep you community economically viable.

Utilize our social media campaign schedule and examples. Put your unique spin on it!

Incorporate #EDW2021 in all your tweets and tag @EDCofCO, @downtowncolo & @iedctweets so that we can follow you!

Engage Your Elected Officials

We are encouraging all organizations and stakeholders to engage your Elected Officials in the celebration by writing a letter highlighting all the ways your organization has impacted your community and how they can assist with your efforts.

Use our sample letter and customize it for your organization.

Other ways to ENGAGE your Elected Officials

  • PROCLAIM: its Economic Development Week in your community. Sample resolutions can be found at iedconline.org/edw
  • MEET:  Request an in-person meeting with your elected officials
  • CALL:  Call your elected officials and inform them of the importance of economic development
  • TWEET:  Tag you elected officials in a tweet and incorporate the hashtags #EDW2021  to raise their awareness within your individual community and beyond

TELL your Community’s Economic Impact!

SHARE it on Social Media

  • Be sure to tag us and use the hashtags so that we can follow your campaign. We will help push your campaign to the top!
  • Tag @EDCofCO @downtowncolo & @iedctweets
  • Include hashtag #EDW2021
  • Don’t have a Social Media presence? No problem! Send us your story and we will push it out on your behalf. Send submissions to kim.woodworth@edcconline.org and are due by May 1

CREATE a Press Release and send it to your local news outlets (press release template)

WRITE a Guest Column for your community’s newspaper (sample ad’s)

  • SEARCH online publishers in your community and reach out to them
  • CREATE a small community of bloggers and vloggers
  • ASSIGN them different topics and provide them with direction for sharing
  • CREDIT them for their work by exchange logo’s and links, special social media badges, or a forum to share their stories
  • Show-off your staff, office, and services that you provide
  • Have your executive leadership team or elected official welcome people to the virtual office tour

Create a competition that incorporates our theme for the week “the coming economic recovery, following this global crisis, will be led by economic developers.” 

Incorporate the entries into your marketing and printed materials to continue the movement long after Economic Development Week