With 7.6 million direct jobs and $887 billion(USD) in consumer spending the outdoor recreation industry is now an economic and political powerhouse, almost double the pharmaceuticals and the automotive industries. With each sector of the industry reporting growth for consecutive years there has never been a better time to make adventure not just a way of life, but a way of living.
With sustained growth and expanding sophistication in the industry, professionals and practitioners are seeking to grow their acumen, expertise, and professional distinction. The need for motivated, hard-working, and informed individuals is rapidly increasing within the global adventure tourism industry, the fastest growing category of tourism in the world (UNWTO AM Report).
The Graduate Certificate in Adventure Tourism provides students with the theoretical, managerial, and entrepreneurial, knowledge and skills required for successfully developing and managing land, water, and air-based adventure tourism ventures. It is uniquely positioned within one of the most comprehensive natural resource colleges in the world and delivered by The Department of Human Dimensions of Natural Resources (HDNR), which has 90+ years of educating and collaborating with diverse publics and practitioners in natural resource tourism. HDNR has the most extensive natural resource tourism program in Colorado, with a UNWTO affiliate program – Master of Tourism Management, an Online Graduate Certificate in Ski Area Management, and an undergraduate degree with concentrations in global and natural resource tourism.